The Tide of Social Media: I’m Facebooking Tweets on FourSquare

Today we are buried under a mountain of social media. Instant ways to connect to each other, keep from being bored in bars and just to share with the world that fact that you just ate a cheese sandwich. People have asked me what the differences are so I’m going to break it down for you:

Facebook: This is the giant, multi-use, Borg-like program that connects you with friends, frenemies and total strangers. You can share pictures, links, your relationship status, where you live, which teams you support, and beg people to work on your farm. Yes, you can play games where you waste hours a day digging for treasure, growing food, homesteading or rising to the top of a Mafia family.

On the up side you can keep in touch with people you actually like, share pictures, and see what your other friends are doing even if you could care less that they are eating a cheese sandwich. You can also keep your settings locked down to “Friends Only” (which I HIGHLY recommend). This helps to keep stalkers, your ex, your parole officer and potential employers of seeing the picture of you with the inflatable sheep. Please note this doesn’t help if one of your frenemies posts that picture in a public forum or in their pictures and they make the permissions “public”. Lesson: don’t be in a position to have those pictures taken in the first place.

On the down side, you have to deal with annoying ads calling you fat or lonely (which you may be if you are on Facebook 24/7 but that really isn’t anyone else’s business), people spamming you with products and services you will never use or wanting you to join their hamsters fan page. You also deal with a parade of posts called a News Feed that you have to sift through. There are informative, cool posts from friends and there are whiny self-serving posts that fish for sympathy in the wide electronic ocean at least four times a day. They post things like “sniff” or “My life is tragic” or “Perhaps the other world has better cheese sandwiches.”. People, if you are that depressed that you send these missives into the ether on a regular basis, get off Facebook and hie thee to a mental health professional and get yourself some real help. I’m here to tell you, that behaviour is not normal.

Twitter: The younger set is all about Tweets. Twitter is faster paced and a different breed of social media. It’s not there to whine about your day or how many bowls of mac & cheese you ate unless it was at a new Mac & Cheese only eatery – like Homeroom that just opened in Oakland – and here is a link so you can check it out!

Twitter is about small bites of information. It’s also very open and very searchable on the net. This is NOT the forum to be writing inane drivel or posting snapshots from your latest hate rally unless you never want to work again for a respectable company. While you can lock your account to only people you approve, the point of Twitter is to be followed by a horde of lemmings who hang on your every hip word. You only get 140 characters per tweet so make them count, make them clever, make them informative. There is nothing I hate more than someone who tweets nonstop, clogging up my feed with constant whining or boring things like “took the lint out of the dryer”. I will unfollow you. Don’t post stuff like that unless you can make it interesting like “Took the lint out of the dryer and it had Andy Dick’s face in it” – then post a link to a picture.

Twitter is a good tool for business. You can use it to drive people to your blog, keep up with the latest facts and media gossip. While these two social media programs are similar, they are used in different ways. Learn them, use them correctly, don’t be a douche and don’t be boring.

Posted on February 16, 2011, in Uncategorized and tagged , , , , , , . Bookmark the permalink. Leave a comment.

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